Trolli - Rockets Game Takeover
CW: Matt Cermak
AD: Justin Davis
For the launch party of Trolli Weird Beards, we took over the mecca of Harden Fandom —The Toyota Center. During a Houston Rockets game, we activated all over the stadium, calling on fans to “Weird Out With Your Beard Out” for a chance to win their mascot’s weight in Troll gummies.
Official James Harden Trolli Weird Beard Replica
As fans entered the stadium they were bestowed Weird Beard Yourself Kits. As you can see from the image on the left, it is an immaculate representation of Harden’s actual beard.
Weird Beard Yourself
From the jumbotron to PA annoucements, everywhere fans looked we were hittin ’em with that CTA, asking fans to post their Weird Beard selfies for a chance to win.
A few people responded.
Winner Winner Trolli Dinner
Thousands of responses later, one lucky fan walked away with the motherlode. A jumbo check, redeemable for nearly 200 pounds of Trolli gummies, and an awkward trip to the dentist.
(Trolli is not responsible for dental harm that may come from the consumption of your weight in gummies.)