Trolli & Hulu – Skip An Ad, Save A Gummi
CW: Matt Cermak
AD: Justin Davis
What do teens hate? Ads. How does Hulu try to reach ’em? Ads.
Hulu had a problem. Teens weren’t interacting with their interstitial ad-units. Aw. Who could have guessed?
That’s when Hulu approached Trolli with an opportunity to play guinea pig for their new interactive ad functionality, with the goal of capturing prepubescent clicks.
Our solution? Three Trolli mini-sodes that let users choose how they want the story to end: Do nothing and watch a gummi suffer a terrible fate like some kind of sick monster. Or, interact by skipping our ad and saving the gummi’s life. Sneaky, huh?