Black Label Breathable Bacon

Creatives:
Matthew Cermak
Meghan Rongitsch
Brit Ryan
Joanna Stubbins

Masks help slow the spread of COVID-19, yet many Americans still refuse to wear one.

That’s why we knew we had a civic DUTY to create BLACK LABEL™ BREATHABLE BACON — the world’s first ever bacon-scented face mask. Because if there’s one thing that still unites Americans, it’s our love of bacon. And if Americans can agree on eating bacon, maybe they can agree on inhaling it, too?

BLACK LABEL™ BREATHABLE BACON features high-resolution imagery of real BLACK LABEL® BACON to create a fashion-forward, repeating pork pattern printed on 2-ply cloth utilizing the latest in pork-scented technology. The result is a blissful bacon barrier that keeps undesirable particles out and heavenly aromas in. 

On custom packaging inspired by existing BLACK LABEL® BACON offerings, we feature a description of its flavor,
instructions for safe use, weight/mass metrics, and certification from the USDKN —the United States Department of Knowledgeable Noses. Every detail was meticulously designed to be up to CDC snuff and BLACK LABEL™ sniff.