HORMEL CHILI – CHILI CHEESE YUM

Creatives:

Matthew Cermak
Brit Ryan

To Pour On the party, simply open up a can of Hormel Chili. 

To remind our audience that the easiest way to turn their get-together into a banger is with a can of the beefy stuff,
we created this acid trip of a campaign that premiered on broadcast and later took on a life its own as a Tiktok lip sync-along.

Out of the hundreds of uploads, here is my favorite piece of UGC: