Recognized By:

Creatives:

Matthew Cermak
Tyler Sugg
Nat Lileks

Folks in New England love their coffee. And a very dark brand of sarcasm. That’s why we channeled the voice and wisdom of the quintessential Boston MAsshole to spread the word about Cumberland Farms’ $1.29 coffee through TV, Radio and OOH. Brought to you by yours truly, a Minneapolis transplant. 

I don’t know how, but all of these absolutely bonkers lines were actually approved and got plastered around the greater Boston area.