WRAPPING WITH COOLIO
Presented By
BLACK LABEL BACON

Creatives:

Matthew Cermak
Meghan Rongitsch
Joanna Stubbins
Ian McAllister

Everything is better wrapped in bacon. Even gifts.

To prove it, we helped Hormel Black Label Bacon create the most deliciously decorative and sizzlingly scented wrapping paper the
holidays have ever seen. Then, we partnered with rap legend, Coolio, to rewrite the wrap game. In an exclusive webisode called Wrappin’ With Coolio, the OG takes us on a fantastic voyage, dropping gift wrapping tips and taking us to schoolio with his very own Hormel Black Label bacon-wrapped recipe.

The result? 350,000,000 impressions, 10,000 consumers gave the gift of a whiff, and two new best friends named Matt and Coolio. Fool.