Creatives:
Ryan Dalton
Matthew Cermak
CyberArk is a leading identity security company that provides global organizations with cutting edge protection. With 82% of corporate breaches involving employee-related incidents, protecting identities has never been more important. To reinvigorate the brand in a crowded marketplace, we gave CyberArk a modern and tech-forward facelift, while launching their first-ever campaign.
Behind the Scenes:
With the help of a sophisticated 162 camera body scanning array, we created highly-detailed three-dimensional renderings of our cast. Each person was then multiplied, distorted and manipulated to graphically reflect the perils of identity proliferation.
Brand Design System
We revitalized the design system to create a look that reflects the brand’s tech-forward status as the leader in the category. The brand identity includes an updated approach to pattern, photography, typography, color, light and a unique forcefield device that reflects the unparalleled protection of the CyberArk platform.