Digiday Content Marketing Awards 2018 WINNER – Best Brand/Influencer Collaboration
Trolli - Most Valuable Beard Series
CW: Matt Cermak
AD: Justin Davis
In 2017, the battle for NBA MVP was the biggest debate on the internet.
To help Trolli cash-in on their brand ambassador, James Harden, and his historic 2017 season, we stirred the pot with a series of limited-edition trading cards called The Most Valuable Beard Series.
Digital, analog, and socially tradable arguments for why The Beard was the obvious choice for league MVP.
New cards are being released on Instagram, leading up to the MVP announcement on June 26, 2017.
Collect ’em all!
Fans can win printed packs of the cards on Instagram this summer.
(Pending the results of a blood sample)
Full packs will be sent to social influencers to generate some of that “Ooh, lookie what I got!” buzz.
Cards feature real-life stats from James Harden’s season.
(See if you can spot which ones are fake!)
We even created a special card when the Houston Rockets beat the Oklahoma City Thunder.
(Suck on that, Harden’s greatest rival and fellow basketball star, Russel Westbrook!)
Oh, snap! What magic is this? The MVP Series is in video, too?
(Yeah, the MVP Series is in video, too.)
Here’s a behind the scenes shot of Dr. Me doing a little set bit of set surgery.
Collect the rest of the series this summer on Instagram!
(And finally prove to your father that you can follow through on something.)